DSBP organized a successful hybrid conference “Applied Horticulture Knowledge for Green City Development” at the China Flower Expo 2021

On June 22, DSBP organized the hybrid conference “Applied Horticulture Knowledge for Green City Development”, hosted by Zuid-Holland Province, Shanghai Bright Food Group and the Embassy of Netherlands in Beijing.

In the offline venue in Shanghai Chongming, Mr. Jaap Smit, Governor of Province of Zuid-Holland, and Mr. Wouter Verhey, Agricultural Counsellor at the Netherlands Embassy in China and leaders from Shanghai Municipal Commission of Agriculture and Rural Affairs and Chongming District Government addressed the offline and online audience.

Afterwards, professional presentations were delivered by Mr. Zhang Yongchun from the Shanghai Flower Association, Mr. Gu Junjie from Shanghai Flower Group, Mr. Peter Hendriks from Hoogendoorn, Mr. Luo Jingning from Haibo Logistics, Mr. Eric Egberts from Dutch Greenhouse Delta, Mr. Sander Smeding form Anthura and Mr. Zhou Pei from Shanghai Jiaotong University. They shared their insights and experiences about the development and innovation in the Dutch horticultural sector. Mr. Etwin Grootscholten, Senior Policy Advisor Greenport at Province of Zuid-Holland addressed a closing speech, together with vice-president Xu Ruqing from Bright Food Group.

With approximately 100 guests in the conference room and 50 participants in the online Zoom-room, the Sino-Dutch conference was such a success that Bright Food Group is considering turning this event into an annual conference.

China Flower Expo Wouter Verhey

More than 100 participants and local news media participated in this seminar online and offline in China and in the Netherlands.

DSBP, as the co-organizer, together with Bright Real Estate Group Co., Limited, adopted several ways for the best online interactions. We created a WeChat group for attendees and panelists to start the discussion anytime. We also applied the Chat and Q&A functions during the conference. Thank you for joining us!


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