NICOLE and Common Forum Joint Workshop 24-25 November 2022 In Greece

Although land is still subject to severe degradation processes, it is probably the most undervalued element of nature. Land and soil are an unquestionably critical parameter of a sustainable Circular Economy even in areas with advanced environmental policy, such as the EU. This has also been reflected by the absence of a coherent and strategic EU-wide policy framework by the end of 2021, prior to the launch of the new EU Soil Strategy. Historically contaminated land management has been a national level policy issue, managed differently by the member states, resulting in advanced to non-existent contaminated land management policy. In the latter case, contaminated land management is mostly based on other EU policy instruments, such as the Environmental Liability Directive and the Industrial Emissions Directive.
Application of these directives, however, does not effectively satisfy the needs of a robust contaminated land management framework. Greece is one such example of a country without a robust contaminated land management framework, where the experience on the subject is still developing. At the same time several mega-projects are already in progress across the country. Authorities, services providers and landowners encounter significant decision making, scientific and management challenges on several topics, such as land transfer, remedial targets, excavated soil reuse etc.
It is imperative therefore that a coherent EU-wide policy frame and joint tools for contaminated land management supporting all Member States in striving for resource efficiency are considered. In particular, the new EU Soil Strategy introduces the aspect of “healthy soil” and sets out a framework and concrete measures for soil protection and restoration to ensure the sustainable use of soil by 2050. In this context new policymaking tools regarding, among others, excavated soil reuse (“passport for excavated soil”) and the issue of liability transfer (“soil health certificate”) are expected to have a significant role in the new era of contaminated land management in the EU.
This NICOLE workshop aims to highlight the new challenges that the EU Soil Strategy brings and promote feasible solutions in the application of circularity principles to the very demanding and complicated topic of contaminated land management across the EU.

Participate at CIIE 2022

From November 5 to 10, 2022, the largest exhibition for the export of international products to China, the China International Import Expo (CIIE), will be held in Shanghai. The CIIE is a trade fair that has been held annually in Shanghai since 2018 and is the largest import fair worldwide, organized by the Ministry of Commerce of China and the Municipality of Shanghai.

The import expo aims to promote the Chinese market to international companies and to stimulate domestic consumption in China.

Even in the current period, in which the Zero-covid policy and the tense geopolitical relations are having an impact on the global economy and not least on that of China, trade relations are still going on and China attaches great importance to the CIIE. More than 150,000 Chinese buyers and 29,000 foreign exhibitors from more than 100 countries are expected to participate this year. One of the focus sectors this year is agriculture and horticulture: food and fresh production, breeding and cultivation technology and innovative research, agricultural machinery, etcetera.

Dutch Sino Business Promotions (DSBP) has been designated by the CIIE as an official partner for the CIIE in the Netherlands and, supported by the Dutch Consulate in Shanghai, is organizing a Dutch participation and pavilion at the CIIE.

The theme for this pavilion is Farm to Fork, the agricultural strategy at the heart of the European Green Deal, aimed at creating healthy, fair and sustainable food and fresh food chains. 

In addition to physical representation at the fair, various activities will be organized, such as (hybrid) side events, matchmaking events and product releases.

Are you interested in participating at CIIE? Please contact Floriske Deutman and/or Rachel Zhou at before 31 July.

Great China Quiz 2022

𝐓𝐡𝐞 𝐆𝐫𝐞𝐚𝐭 𝐂𝐡𝐢𝐧𝐚 𝐐𝐮𝐢𝐳 𝟐𝟎𝟐𝟐

On Monday evening the 27th of June, the China Café and LeidenAsiaCentre will organize a quiz where your knowledge about China is put to the test. Multiple teams will compete against each other in the Faculty Club Leiden (Leiden Academy Building in Leiden) for the Grote China Kennisquiz (Great China Quiz). 

We are very happy to announce that DSBP is one of the co-sponsors of this year’s edition.

Our managing director Floriske Deutman had won the first prize with her team Helan Dou in the #GroteChinaKennisQuiz during the previous edition last year. This year, for the first time a DSBP team will compete in the quiz.

Meld aan

Participate and have a chance to win the China Café Quiz Cup and other prizes!

You can register for the knowledge quiz in two ways. Participants can register individually or as a team. Each participating team consists of a maximum of 5 people.

The number of spots available for the knowledge quiz is limited. So don’t wait too long and register as soon as possible. As an individual and/or as a team, you are always assured of a table.


Participation costs €15 (and €10 with a student discount). This provides access to the quiz, and three drinks. Each registration is not valid until payment is received.

For more information and questions, please send an email to or

Organising more sustainable conferences with DSBP

Sustainability and carbon footprints are important topics nowadays and DSBP is acting on it. We help our clients to organise the most sustainable conferences and events by stimulating the greenest forms of transportation and compensating for the emissions.

A recent example is that we sent out a questionnaire upfront to investigate ways of travel, food, materials which will be used at the conference, and expected waste in order to design most sustainable conference. 

A carbon emission inventory connected to the transport of the participants to the conference can be calculated based on the transportation data provided by the participants during the registration process. The travel-related CO2 emissions which are not able to be reduced during a conference can be compensated by partnering with sustainable projects and acquiring carbon offset credits such as with the organization Natuurpunt where trees will be planted to compensate for the CO2 emissions.

We believe that sustainability is a necessary element to organise successful conferences and DSBP is always very passionate about it. If you wish to receive any support to organize a sustainable conference or require any further information, please contact us at

Greenports NL China Portal Launch

Greenports Nederland China Portal Lancering 19 April 2022

On April 19, 2022, Greenports Netherlands, Province of Zuid-Holland and RVO are proud to present the Online China portal for the entire Dutch horticultural chain. The portal is a digital place where knowledge and information are brought together that are necessary and useful when trading in China with Chinese parties.

The aim of this knowledge- and innovation portal for horticulture in China is to foster knowledge and expertise in the field of trade promotion. Here you will find information about projects, news, policy information, an activity agenda and more.

In addition, a hybrid seminar will be organized with interesting speakers. A location in China will be connected live and participants from the Netherlands and China are able to attend online. This seminar is sponsored by ICBC Amsterdam Branch and organized by Dutch Sino Business Promotions.

King’s Commissioner of Flevoland ‘Leen Verbeek’, His Excellency ‘Tan Jian’, Chinese ambassador in the Netherlands and Chairman of Greenports Netherlands ‘Adri Bom-Lemstra’ welcome you to this interesting program with various speakers.

Greenports Nederland Portal
You can follow this seminar live on April 19 from 10am to 12pm by registering via clicking on the following button below.

After registration, you will receive the link and you’ll be able to attend the program online.

See you online on the 19th of April.

Join the ”Get to Know More Session” about the story of Evergrande – 5 November 16:00

Dutch Sino Business Promotions is hosting the ”Get to Know More” Webinar this Friday 5 November from 16.00-16.30 about the story of Evergrande. 

No one could have easily missed this name in the news these past few months. The words associated with it are bankruptcy, debit, and financial crisis, to name a few. Want to know more about the story of Evergrande? Join us on this special zoom session Friday 5 November at 16.00 to hear more about the story behind Evergrande. Our China expert Shaw Qin will take you on a journey over the last 20 years of development of Chinese real-estate market development and the bold entrepreneurship of its CEO Xu Jiayin. 

“Get to Know More” is a series of articles or webinars that DSBP publishes and organizes. During the “Get to know More” sessions, we will introduce some interesting and relevant topics about China. So keep tuned and get to know more about the latest, most interesting, and most informative topics in this field!

To keep up to date with our new articles, follow us on our linkedin and WeChat official account.

DSBP supports you from a unique perspective with our Local representation & first hand insights of the Chinese market.

Email to receive the zoom link for access or visit our LinkedIn page if you are interested.

Registration Form Seminar – Applied Horticulture Knowledge In The Green City Development

This event has already been finished.

Please contact DSBP to receive the report of this event.

The 10th China Flower Expo with the theme “Blossoming Chinese dream” will be held on Chongming Island, Shanghai, China from the 21st of May until the 2nd of July 2021. The China Flower EXPO is the largest and most influential national flower event in China. Zuid-Holland Province and Rotterdam have created a joint pavilion at the Expo.

On Tuesday June 22nd, Province of Zuid Holland and the Embassy of the Kingdom of The Netherlands in China will organize a hybrid (online-offline) seminar in Shanghai Chongming, together with Shanghai Bright Food Group, one of the biggest food companies in China.

This seminar will have a live-stream and interaction possibilities for online participants, and a live location in the Flower Expo Hotel in Shanghai Chongming. 

Date and Time: 22 June 2021, 8:00 – 11:00 (CET)

Speakers from government and businesses will discuss the current situation and development of the Shanghai vegetable & flower supply and closing the gap between investments in hardware and having the correct skills to make optimal use of the technologies. We will discuss the innovative and practical application of Sino-Dutch advanced protected agriculture and floriculture technology, equipment and production to jointly faciliate the green development of Shanghai.

To register for the seminar, please fill out the following form below:

When you have registered for the online seminar, you will receive an access link beforehand. 


Embassy of the Kingdom of the Netherlands in Beijing
Shanghai Bright Food Group
Provincie of Zuid Holland

To register for the seminar, please fill out the following form below:

Province of Zuid Holland Chinese New Year Online Reception Feb 25, 2021

Province of Zuid Holland Online Reception 2021

Province of Zuid-Holland traditionally organizes a Chinese New Year reception at the beginning of the year. Due to the Covid-19 crisis, a physical reception is currently not an option. Instead, together with InnovationQuarter and Dutch Sino Business Promotions, an online Chinese New Year reception will be organized in the afternoon of 25 February, one day before the Lantern Festival, the closure of the New Year Celebrations.

The King’s Commissioner Jaap Smit and new Chinese Ambassador H.E. Mr. TAN Jian are invited to deliver keynote speeches. Upon two keynote speeches, Miranda van den Ende from TomatoWorld will give a presentation about the sustainable food production of the Dutch horticultural sector, and Xiaoling Sun from InnovationQuarter will give the other presentation about the general facts of Zuid-Holland Province, in order to let Chinese guests and residences here have a better impression of the region. 

After all speeches and presentations, thanks to the function of Zoom meeting, guests will be allocated to a few small chat rooms for chitchat. We want to use this way to create an atmosphere of a physical reception as much as possible. 

The reception will be ended by an online quiz about Zuid-Holland. The top three winners of the quiz will be given a small gift box, sponsored by InnovationQuarter and TomatoWorld. 

Please find the detailed reception program below.

Province of Zuid-Holland and partners wish you all the best in the Year of OX!

Date25 February 2021

Time: 15:30 till 16:30 CET TIME


3:30 – 3:35 Welcome speech by Jaap Smit, King’s Commissioner in Zuid-Holland

3:35 – 3:40 Keynote speech by Chinese Ambassador H.E. TAN Jian

3:40 – 3:50 Presentation: Sustainable food production in the concept of Dutch horticultural sector — Miranda van den Ende from TomatoWorld

3:50 – 4:00 Presentation: Facts about Zuid-Holland Province — Xiaoling Sun from InnovationQuarter

4:00 – 4:10 Small groups chitchat 

4:10 – 4:25 Online quiz about Zuid-Holland Province

4:25 – 4:30 Prize-giving to the top 3 winners of the quiz

Zuid-Holland and Hebei Agri & Horticulture Webinar Nov 17 , 2020

Feeding and Greening Chinese Cities

Due to the Covid-19 crisis, a trade mission is currently not an option. Instead, Hebei and Zuid-Holland will organize an online trade mission between November 16-18. As one of the sub-events, a webinar on ”Feeding and Greening Chinese cities” will be organized, focusing on the advanced solar greenhouse development, as well as the high-tech glass greenhouse development.

Together with CAU Futong and China Agriculture University, and also contributions from Greenport West Holland, InnovationQuarter, TomatoWorld, Delphy, Hoogendoorn, Dutch Greenhouse Delta, and Wageningen University & Research, we present to you an intellectually exciting event.

Please see the webinar program below and scan the QR code to join us on 17 Nov 2020!

Download Agri-Horti Webinar flyer

Join the first virtual Zuid-Holland Hebei Week on 16, 17 and 18 November 2020

Join the first virtual Zuid-Holland Hebei Week on 16, 17 and 18 November 2020

Zuid-Holland province maintains a government-to-government relationship with the province of Hebei, China, that is explicitly aimed at facilitating mutual business-to-business relationships. The relationship started in 1993 and turned into an official friendship relationship in 2007 by the signing of a Memorandum of Understanding (MoU). The latest MoU was signed for the period 2016-2020 and focused in particular on water management and the environment, sustainable development, agriculture and horticulture, new energy and education.

Both provinces decided to extend the MoU for the period 2021-2025. Feeding and greening the megacities, sustainable urbanization and water management form the basis of the new MoU. 

The previous ceremonial signing moments invariably took place during a trade mission in one of the two provinces. Due to the Covid-19 crisis, a trade mission is currently not an option. Instead, Hebei and Zuid-Holland will organize an online trade mission between November 16-18.

The Zuid-Holland Hebei Week will consist of several parts:

  • Online governor’s meeting between the governor of Hebei, Mr. Xu Qin, and King’s Commissioner Jaap Smit about the content and implementation of the new MoU
  • Investment Promotion webinar between Zuid-Holland and Hebei, co-organized by InnovationQuarter and the Hebei Commerce Department
  • Agro-food webinar “Upgrading the Greenhouse Sector in Hebei” organized by Zuid-Holland Province, CAU Futong, and the Hebei Agriculture Department with key-notes from Vice Governors Shi Qingshuang and Adri Bom-Lemstra and hosted by Professor Zhang Tianzhu of CAU Futong, including a matchmaking event for Agri-/horticulture companies
  • Webinar “sponge Infrastructure in the City under the Influence of Climate Adaptation” organized by Zuid-Holland Province, the Dutch PIB Urban Challenges consortium, Hebei Water Department, and Hebei Urban Construction Department


Zuid-Holland Province sincerely invites you to join one of the webinars and/or the agri-horti matchmaking event on November 16th , 17th and 18th.

Please register by contacting or call +31 (0) 10 310 08 29