During his visit to the Netherlands on 15 and 16 October 2018, Premier Li Keqiang was received by the presidents of ten Dutch multinationals, such as ASML, Shell, KLM, and Philips, in a CEO Event in The Hague. Other guests included Prime Minister Mark Rutte and Minister for Foreign Trade and Development Cooperation Sigrid Kaag. Chairman of the meeting was director Hans de Boer of VNO-NCW.
The CEO of Hoogendoorn, mr. Martin van Gogh, was asked to attend the meeting as well. He requested Dutch Sino Business Promotions’ director Floriske Deutman to assist him and translate for him during the one-on-one talk with premier Li Keqiang.
Van Gogh handed over to premier Li the book ‘Plant Empowerment’ and a pair of smart AR glasses. When the Chinese growers wear these glasses, Dutch expert horticulture consultants can support them remotely from their Dutch control room.
The key message to premier Li was that providing reliable food to a rapidly growing urban population is a big challenge for governments, including the Chinese government. Dutch horticulture can help with the production of safe and clean vegetables: producing more and safer food, with less costs and less energy consumption.