If there is one thing we Dutch excel at, it is growing flowers. From the colourful tulips in the bulb-growing region around Haarlem to advanced and sustainable cultivation techniques, which Wageningen University, for example, is focusing on. The Netherlands has been a world leader in floriculture for years, and that has not gone unnoticed!
Did you know that China, the world’s largest flower producer, imported more than 166 million dollars’ worth of flowers from the Netherlands in 2023? That is more than sixty percent of all flowers imported by China, and an increase of more than 31 million dollars compared to 2022. A record!

Strong ties with China
How does the Netherlands achieve this? Through strong trade relations and smart innovations. Dutch growers have been working closely with Chinese partners for years, which has resulted in long-term relationships. Thanks to climate-controlled transport, innovative breeding and an impressive logistics network, Chinese customers can enjoy fresh flowers from the Netherlands all year round.
A flourishing future for everyone
But it’s not just about beautiful bouquets! The Netherlands and China also exchange knowledge extensively. Dutch experts help Chinese growers with smart agricultural techniques such as precision farming and sustainable cultivation. This allows them to grow more flowers with less impact on the environment. A win-win for everyone!
Flowers, trade and also innovation
Whether it concerns beautiful flowers, smart cultivation techniques or efficient export strategies, the Netherlands and China are working together on the future of floriculture. This collaboration not only creates economic opportunities, but also helps to make the world more beautiful and sustainable.
From now on, you will surely look differently at the bulb-growing region in Haarlem or the innovative cultivation techniques from the Ede-Wageningen area. They contribute to the growth and sustainability of floriculture worldwide. How impressive!