The Netherlands and China may seem geographically distant, but they are closely linked economically. For decades, trade, financial services and innovation have formed the backbone of this relationship. The video focuses on one question: how do financial institutions and experts build bridges between two markets that differ in culture, regulations and dynamics, and where are the opportunities for the future?
An important player in this collaboration is Bank of China, which was the first Chinese bank to open a branch in the Netherlands nineteen years ago. From its base in Rotterdam, the bank has since acted as a link between China and Europe. Not only by facilitating trade finance and cross-border payments, but also by actively assisting Dutch companies in entering the Chinese market.
This collaboration works both ways. While Chinese banks support Dutch companies in Europe, Dutch financial institutions, such as Rabobank, in turn help entrepreneurs set up and finance activities in China and Asia. This involves not only capital, but also establishing the right connections. In a changing geopolitical landscape, local presence remains crucial for monitoring developments and effectively supporting customers.
The video shows where concrete opportunities lie: technology, the maritime industry, healthcare, but also food, agriculture and horticulture. At the same time, the challenges are not ignored. Cultural differences, compliance and regulations require patience, trust and local partners. Collaborations are increasingly shifting from large acquisitions to joint ventures and long-term partnerships.
Initiatives such as the China International Import Expo are creating new platforms where financial cooperation leads to real business opportunities. Despite the complexity, a mutual ecosystem is growing in which both countries continue to learn from each other.
Curious about how these financial bridges are being built in practice? The video brings the people, stories and opportunities behind the figures to life.

